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Marketing Brief
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Primary Information
Business Name
Niche
Email
Phone (optional)
1
Company Overview and Objectives
Provide an overview of your company:
Your main marketing goals:
Select goal
Brand Awareness
Lead Generation
Sales
Customer Retention
Multiple Goals
Marketing Budget Distribution:
Google Ads (USD)
$
Facebook Ads (USD)
$
TikTok Ads (USD)
$
Email Marketing (USD)
$
2
Target Audience
Describe your ideal customer (demographics, interests, behavior):
Target locations (cities, regions, countries):
Brand safety restrictions:
3
Current and Past Marketing Efforts
What marketing channels or platforms do you currently use or have used in the past?
Google Ads
Facebook Ads
Instagram
TikTok
Email Marketing
Other
Share data, insights or reports about your previous marketing efforts, including successes and challenges:
What analytics tools do you have installed?
Google Analytics 4
Facebook Pixel
Google Tag Manager
CRM System
4
Competitive Analysis
Describe your main competitors and their strengths/weaknesses:
Have you conducted any market research or competitor analysis? If so, can you share the findings?
Competitor strategies you'd like to emulate or differentiate from:
5
Unique Selling Proposition (USP) and Key Messages
What unique features, benefits or value propositions differentiate your product or service from competitors?
What specific messages or promotions do you want to emphasize in your advertising?
Do you have a brand guidelines document? Describe your visual identity, tone of voice and creative preferences:
6
Website and Online Presence
Besides your main website, do you have other digital assets (e.g. blogs, apps, landing pages) that you want to promote or integrate into the campaign?
Are you ready to implement link tracking and tags on your website to measure campaign effectiveness?
Do you have any special requirements or restrictions regarding website changes or tracking implementation?
7
Content and Creatives
Are there any specific design elements, colors or styles that you prefer?
Do you have the necessary rights and permissions for the content used in your advertising?
8
Legal Issues and Compliance
Are there any legal, industry or regulatory requirements we need to know about when creating and placing ads?
Do you have any special guidelines or restrictions regarding the type of content or messages used in your advertising?
9
Communication and Reporting
What is your preferred mode and frequency of communication with our team?
How often do you expect to receive reports and what key information would you like to see in these reports?
Who will be our main contact person in your organization for this project?
10
Expectations and Goals
How do you plan to measure marketing campaign success and what are your long-term goals?
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