Queen of Beauty increased monthly revenue by 194%
Through targeted advertising on YouTube and TikTok
Introducing Queen of Beauty, a luxury beauty salon in Manchester offering high-end services such as Botox, lifting, facials. Despite the salon's quality service and aligned labor structure, owner Apolinariya was trying to take her salon to a higher level and scale the number of establishments in the future. Queen of Beauty was generating leads through the “Fresha” platform, youtube ads and organic traffic from the website.
Apolinariya approached our agency looking for a way to increase the new bookings to scale her business. As experts in the beauty industry, we were well aware of the needs of Queen of Beauty, so we set about developing a personalized marketing strategy, selected the services to which we would drive traffic.
The Challenges:
- Difficulty in attracting new customers for premium services
- Lack of brand recognition and trust in the competitive marketplace
- Insufficient number of interested users from the current traffic sources
- High cost of YouTube impressions
Our approach:
| Step | Action |
|---|---|
| 1 | Analyzed Queen of Beauty's target audience, competition and unique offerings. |
| 2 | Developed a comprehensive marketing plan focusing on YouTube and TikTok. |
| 3 | Created dynamic video ads that captured attention on the selected platforms. |
| 4 | Conducted new A/B tests, performed ongoing optimization to improve campaign performance. |
YouTube: From narrow targeting to broad engagement
Initially, Queen of Beauty's YouTube Shorts ads targeted a narrow audience, showing ads on the channels of creators that are talking about beauty services. This approach was very costly, with high cost-per-click and limited reach.
Our solution? We switched to a broader audience targeting women aged 20-50, and changed our targeting approach. This strategic change yielded impressive results:
Before
- Impressions: ~8 628
- Clicks: 649
- New bookings: 5
- Revenue: £239
- Advertising costs: £837
After
- Impressions: ~24 540
- Clicks: 2 387
- New bookings: 59
- Revenue: £11 800
- Advertising costs: £1 567
By expanding the reach of Queen of Beauty, we significantly reduced the price per click while increasing the amount of bookings and revenue over a 2-month period.
Results:
Before our cooperation
After 2 months of our cooperation
TikTok: Building trust and expertise
Queen of Beauty barely ran a TikTok profile due to a lack of content, with only 4 videos available in the account. This limited content failed to build trust and expertise, resulting in low engagement and lack of interaction.
To overcome this problem, we implemented a content-centric strategy:
- Continuously added high-quality, informative videos showcasing Queen of Beauty's services and expertise
- Highlighted client transformations and testimonials to build trust
- Engaged with the TikTok community through comments, likes and shares
As Queen of Beauty's TikTok profile grew, potential customers who clicked on the ads were exposed to a bunch of content demonstrating the salon's credibility
Before
- Impressions: 0
- Clicks: 0
- New bookings: 0
- Revenue: 0
- Advertising costs: 0
After
- Impressions: 72 570
- Clicks: 1 930
- New bookings: 89
- Revenue: £17 800
- Advertising costs: £2 269
Utilizing the power of content, we turned Queen of Beauty's presence on TikTok into a revenue generating machine.
Results:
After 2 months of our cooperation
Conclusions:
Advertising campaigns on YouTube and TikTok have increased Queen of Beauty's presence in the market and have gotten good results for the time we have been in business.
- ROI: 740%
- Total New bookings: 142
- Advertising costs: £3 836
- Revenue: £28 400
But that's just the beginning of this transformative journey. Keep reading to uncover the full scope of our impact and discover how we can help your beauty salon achieve similar mind-blowing results. Trust us, you won't want to miss what comes next!
From Struggling to Thriving: A Salon Owner's Testimonial
"As a business owner, I am well aware of how important it is to choose the right partners, especially when it comes to marketing. Perhaps like most business owners I have had negative experiences with various marketing agencies, but that didn't stop me from reaching my goal. I don't like to praise anyone, but Advantage Agency really managed to pleasantly surprise me, our cooperation was not only pleasant, but also very productive."
Pump up your beauty salon with proven strategies
Ready for a transformation like Queen of Beauty? Stop stressing about clients & ineffective ads! We help beauty salons book 50+ appointments in one week with our proven funnel & storytelling methods. Focus on what you do best (providing top-notch services) & leave attracting new clients to us. Enjoy the freedom of a thriving business with a predictable cash flow ( no more client gaps ).
At the moment we can only take on a maximum of 3 new clients, so make sure your success story is next and take the first step to transforming your business by contacting us via messenger or booking a call.
Get in Touch with Us
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+1 (339) 368-82-55Email Us
stepan@advantage-agency.co