How we generated 76 high quality leads for one of the best car detailing studio
Via effective advertising campaigns on Meta and Google
VCentrum is a premium detailing service from Warsaw, specializing in high quality car repair, tuning and cleaning services.
Our Advantage team analyzed the automotive services market and noticed auto detailing ads on Google, which were placed low in the search results and targeting low-quality keywords. We decided to contact the business owners and talk about the problems and possible solutions. The owner of the detailing business, Andrew, was very skeptical about cooperating with advertising agencies due to negative experiences in the past. However, we developed a personalized marketing strategy that not only fixed the existing problems, but also introduced new solutions and potentially increased the profits of the detailing business, which convinced Andrei to give us a chance to improve his business.
The Challenges:
- Difficulty in attracting new customers for premium services
- Market competition
- Getting less targeted traffic
- Loss of leads
Our approach:
| Step | Action |
|---|---|
| 1 | Analyzed the target audience, competition and VCentrum's unique offers. |
| 2 | Together with the manager, we developed unique offerings. |
| 3 | Formed a comprehensive marketing plan for Meta and Google Ads. |
| 4 | Created interesting video creatives that reinforce interest in VCentrum. |
| 5 | Conducted A/B tests of various hypotheses. |
| 6 | Created landing pages with positive customer testimonials. |
Meta Ads: ( facebook/instagram )
After analyzing the active advertising campaigns that were launched before our collaboration, we found enough points worth fixing. The format of photo creatives did not bring enough results, so we decided to develop dynamic video creatives aimed at providing the user with fresh emotions, desire for change and confirmation of VCentrum's expertise through positive customer feedback. Also, driving traffic to Instagram playset proved to be a successful solution
The overall performance on Meta:
Before
- Impressions: 266,457
- Clicks: 3 028
- Amount of leads: 9
- Price per lead: 676,96 PLN
- Advertising costs: 6 092,61 PLN
After
- Impressions: 310 130
- Clicks: 9 390
- Amount of leads: 40
- Price per lead: 204,16 PLN
- Advertising costs: 7 433,72 PLN
After making changes to the campaigns, the number of clicks and entries increased and the price per lead decreased significantly.
Results:
Before
After
Google Ads:
Our Google Ads campaigns were aimed at attracting quality customers who are actively looking for detailing services in Warsaw. We did a complete restructuring of the campaigns, creating separate campaigns for each service using targeted keywords. With the help of a minus-word database, we managed to avoid displaying in inappropriate places. Performed bid and conversion optimization by changing strategies to "maximize conversions" and collecting data.
Google metrics:
Before
- Impressions: 477 191
- Clicks: 5 837
- Amount of leads: 7
- Price per lead: 847,42 PLN
- Advertising costs: 5 932 PLN
After
- Impressions: 588 570
- Clicks: 8 463
- Amount of leads: 40
- Price per lead: 161,84 PLN
- Advertising costs: 6474,28 PLN
After restructuring and optimizing Google Ads campaigns, we increased the number of impressions and clicks, significantly reduced the cost per entry, and consequently increased the number of entries while maintaining the same level of ad spend.
Results:
Before
After
Conclusions:
Through detailed analysis, forming a new structure, our team managed to fix all the problem areas and apply new solutions that helped to attract new audiences.
- Amount of leads: 76
- Price per lead: 183 PLN
- Advertising costs: 13 908 PLN
Numbers always speak louder than words. We have used information and carefully crafted marketing strategies in our method to improve the visibility of VCentrum Detailing Service online, resulting in an influx of new customers and a significant increase in revenue. But don't take our word for it - keep reading to hear our results directly from the salon owner.
From struggle to prosperity: owner's testimonial
"As the owner of a car detailing business, I was struggling with stagnating sales and low demand for our services. These guys came in with a very responsible approach, working tirelessly on different strategies day in and day out. They didn't rest until we found what really worked. Once we hit the right strategy, we scaled it so effectively that we couldn't even handle the influx of new clients. We were fully booked for the month ahead! Their dedication and expertise have truly transformed my business."
Boost up your business with proven strategies
Ready for a transformation like VCentrum? Our agency specializes in developing powerful marketing strategies. We will work closely with you to understand your unique goals and develop a customized plan for your salon's rapid growth.
Don't miss the opportunity to take your business to the next level. Contact us today for a free consultation to learn how we can help you achieve significant growth.
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stepan@advantage-agency.co