$31K of Net profit in the Real Estate niche
Meet David - a real estate agent from Chicago, who approached us with an urge to build his personal brand, in order to eliminate the need of cold calling prospects, and set up a steady stream of clients from advertising for buying and selling real estate.
We were very interested in working in the Real Estate niche, especially in the Chicago area, as there is a very broad demographic range: first-time home buyers, lots of new buildings are being built, people looking for large homes with big families, people looking for smaller homes and apartments or condos, just to name a few.
Despite not being familiar with the area ourselves, the first thing we did was sit down with David to discuss his market and get a general idea of where he thought the best opportunities might come.
After gaining an understanding of the market and key information from David, we did some competitor research, keyword research to see what the other agents in the area were doing.
Challenges:
- David's lack of online media exposure as a specialist
- David didn't want to cold call the leads and didn't know how to launch marketing for his services on his own
- Spent a lot of money on Zillow and didn’t get any tangible results
- Dynamic market and a lot of competition, you need to find new ways to attract customers all the time
Our approach:
| Step | Action |
|---|---|
| 1 | Analyzed target audience, competition, location and niche specifics. |
| 2 | Formed a comprehensive marketing plan for Meta and Google Ads. |
| 3 | Developed an SMM strategy for social media management. |
| 4 | Wrote intriguing scripts for video creatives. |
| 5 | Conducted A/B tests of various hypotheses. |
| 6 | Designed a logo and corporate identity |
| 7 | Developed a sales landing. |
Meta Ads: facebook/instagram
Our task was to create quality ads for Facebook and Instagram that would get middle-aged to older people interested in buying real estate. By testing different ad placements and ad creation approaches, we found an effective way to promote real estate services.
Overall Meta results:
- Impressions: 65 767
- Clicks: 1357
- Amount of filled lead forms: 69
- Cost per lead: $44.43
- Ad spend budget: $3 065
Results
Google Ads
For keyword research, we used - SEMRush. It helped us get information about PPC, and organic traffic and helped us identify both short tail and long tail keywords.
We designed the ad campaign structure from scratch, selected the best keywords and sorted out all the garbage. Performed bid and conversion optimization by changing strategies to "maximum conversions" and collecting data, then changed to a "Target CPA" strategy.
Results on Google:
- CTR: 6%
- Clicks: 142
- Amount of filled lead forms: 26
- Cost per lead: $49
- Ad spend budget: $1 283
Results
Conclusions:
Thanks to a competent analysis of the niche, competition, and problems of potential clients, we were able to build a working system for generating clients for the sale and purchase of houses.
- Amount of leads: 95
- Cost per lead: $45,76
- Total Ad spend: $4 348
What David says about collaboration:
David
Real estate agent from Chicago
"I would be happy to leave a review of what you’ve done. The quality of leads that we managed to generate from ads is pretty good I must say. These are not just cold customers who don't know what they want, but people who are looking to buy or sell a property now!
The deals that we have already closed and the ones that are in the process of being signed show that your integrated approach to marketing is working very well.
Now I understand very well why an entrepreneur and businessman needs a marketing agency, it is simply not realistic to do such a huge amount of work on your own. Probably, if I hadn't decided to take the step of cooperation, I would still be looking for leads for my services manually and spending a lot of time and nerves by calling them.
Thanks to the team for their support, I think this cooperation was really interesting and fruitful!"
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